The Legend of “Nokpirab” – THE PEACE CANNING (1958) CO., LTD.

The “Nokpirab” brand originated in 1950, founded by Mr. Kaew Ratchatasawan and his partners. Starting from a small factory in the Pom Prap Sattru Phai district of Bangkok, the business operated as a Chinese-style partnership under the name “Hua Peng” The main product was canned pickled mustard greens, which stood out in the market and delighted Thai consumers, leading to a high demand that exceeded the original production capacity.

In 1958, a new production base was established in the Samre district, and the company name was changed to “THE PEACE CANNING (1958) CO., LTD.” Three years later, the company moved its production to the Phra Pradaeng district in Samut Prakan province, expanding to an area of over 9 rai (14,400 square meters). The company also introduced new products to the market, such as canned fruits and canned seafood. Concurrently, marketing goal was mainly shifted to establish the “Nokpirab” brand as an emblem of quality, increase product awareness and consumer loyalty, including make the brand’s canned pickled mustard greens to be in a consumer’s top of mind.

Two factories—the Chumphon factory for seafood products and the Chiang Mai factory for canned vegetable products—were built in 1985 and 1988 respectively. The goal of these two factories were to preserve high-quality raw materials, encourage employment in the local communities, enhance competitive potential, and meet the demand in market. Later on, two more factories were established in Chun, Phayao and Wiang Pa Pao, Chiang Rai to enhance the capacity of production.

The company is committed to maintaining quality and improving the whole organization by adopting the ISO 9001:2008 quality management system. Besides, we take a great pride in building consumer trust, which has been unwavering over the years, enabling it to compete in the food industry both domestically and internationally.